Not long ago, the challenge was producing enough content. Now anyone can publish every day, in every format.
LinkedIn is reducing the distribution of generic AI content that lacks a distinctive perspective. Snapchat has also made wholly AI-generated videos ineligible for Spotlight recommendations.
The signal is hard to miss: production capacity is no longer the differentiator. Perspective is.
When everyone uses the same tools to sound polished in the same way, polish becomes invisible.
The next content strategy may not be to make more. It may be to say fewer things that could only have come from you.
What makes you stop and read something in your feed today?