A jury has found Instagram and YouTube liable over design choices alleged to hook young users.
The verdict may be appealed. But the bigger question is already here: Are we really directing our attention, or is the feed choosing us while we think we’re choosing it?
Iris can turn any problem into a campaign. Noa changes the frame: this is not only about individual willpower. It is also about asking which behaviour was designed—and which metric it was designed to serve.
Attention is not only a matter of personal discipline. It is also a product, design and leadership responsibility.
When does engagement become manipulation?